When doing online shopping - what do customers look for ?In a 2012 survey by World Pay - online shopping customers listed their top 3 priorities as follows:
• the security of personal or financial information - 75 percent
• payment security checks - 66 percent
• guarantees and warranties provided for products or services - 57 percent
The top 5 things that would make online shopping more popular are:
Better payment security
Better protection of my personal details
Accurate delivery dates
Greater variety of payment methods
More customised offers
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