These are the top categories of products bought online in Ireland in 2012
1Travel Service Reservations (flights/ train / etc)
2 Entertainment Tickets
3 Books / Newspaper / Magazine (hardcopy)
4 Computer / Game Software
5 Video / Music Publication
6 Clothes & Accessories
7 Food & Beverages
8 eBooks / Digital newspapers or
9 Magazine subscriptions
10 Mobile Phones (Including accessory)
11Computers / Game Hardware & peripherals
12 Flowers / Gifts / Toys
13 Skin Care / Cosmetics
14 Car / Motorcycle and Accessory
15 Household Appliance
16 Pet-related Products
17 Household Cleaning Supplies
According to another user survey on behalf of Google - online shoppers gave these reasons why they like to shop online
Lower prices
It is available 24 hours and 7 days a week -
I can buy products that are not available in my home country
Availability of special products which are hard to get offline
Presence of customer reviews from other people
You can shop from anywhere
No long queues
Easier to compare prices
Special promotions online
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